Digital Strategy Workshop - an initiative of the Sports Club Management Expo

Digital Strategy Workshop
for State & National Sporting Organisations

An initiative of the Sports Club Management Expo

$30 admission pack gives two representatives full access to this one-day event

Workshops on digital strategy, online presence, membership analytics & engagement

Relevant, actionable takeaways for implementation + access to post-show materials


Where / Sports House, Albert Park, Melbourne, VIC

Date / Thu 11 Feb 2016

Time / 09:45am - 12:30pm

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10:00am / Digital Strategy Writing

Alex Mednis, revolutioniseSPORT

All governing bodies have a strategic plan, that covers their vision, goals and aspirations for the coming 2-4 years. But very few have a Digital Strategy - a key document that is required to lay out your visions for how the sport uses technology in the 21st century.

This workshop covers the principles behind writing your own Digital Strategy including key provisions, timelines, and covers topics from athlete and membership databases, and social media to upscaling of the board and staff in digital issues.

TAKEAWAY / Checklist to form the basis of your own digital strategy.

10:30am / Case Study: Diving Victoria

Whitney Michael, Diving Victoria

As the State Sporting Organisation for Springboard & Platform Diving in Victoria, Diving VIC has engaged in a modernisation process for competition entries and membership management delivery of a best-practice website to service members.

Whitney will present a short case study on how these goals have been achieved, lessons learnt and how other state sports can also modernise their processes.

10:45am / Gathering Insights

Alex Mednis, revolutioniseSPORT

A key requirement of sporting organisations is to capture data of all kinds: membership, competition, medical and so on. However, most of this data is kept in formats that become unusable for analysis - and many sports do not capture the full range of information that they can from members.

This workshop covers the principles behind what data sports should collect, methods for collection using technology, and how that data should be stored.

TAKEAWAY / Checklist to guide you in collecting meaningful data for your own sport.

11:15am / Case Study: SportsPass

Chris Coleman, SportsPass

Loyalty programs have existed since the dawn of retail stores - but sport has been an industry that has missed out. SportsPass is a Victorian based company looking to change that, with [x] state and national sporting organisations already on board.

Chris will outline how loyalty programs can use technology to connect with participants (past and present), improve retention, and where the future of loyalty programs is within sport.

11:30am / Actioning Insights

Alex Mednis, revolutioniseSPORT

Once a sport has the right set up to collect data, it needs to be actionable.

This workshop covers how data can be actioned, including:
  • Guides for reporting data to the board
  • Forming accurate pictures of membership
  • Common mistakes in presenting data
  • Innovative ways to analyse trends, flux and more

12:00pm / Case Study: Dragon Boat Victoria

Chris Schleusener, Operations Manager, Dragon Boat Victoria

From paper to digital - the story of regatta management. Dragon Boat Victoria is the peak body for Dragon Boating in Victoria, with almost 1,000 paddlers across the state.

The sport has had unique challenges in a sport that is not digitally native, and has traditionally had paper based processes and systems. Dragon Boat Victoria will present a case study on their story of change into the 21st century.

12:15pm / Wrap up

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Workshop places limited!

Only 6 spots left

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